What’s The Coca-Cola Company like in terms of their business, the role, and the work culture?

Well, this role is all about turning the VP’s media vision into specific strategies for different geographic markets. The Senior Manager focuses on using data to understand local dynamics and create tailored plans that really resonate with consumers. They handle everything from media planning to execution across various channels, balancing brand building with driving sales.

Actually, having a strong background in data analytics is super important since they need to leverage different types of data to refine audience strategies. Experience in media planning and a good grasp of both upper-funnel brand goals and lower-funnel commerce tactics would definitely be key. Plus, being able to work well with different teams and agencies is crucial for success in this role.

This position really serves as a bridge between various teams like Brand, IMX, and Creative. They work closely with these groups to make sure the local media strategies align with broader company goals. So, collaboration is a big part of the job!

They’d be involved in creating integrated local media plans that include everything from TV and social media to PR and retail partnerships. They also monitor performance and make adjustments to maximize ROI, so it’s a mix of strategy and hands-on management.

The Senior Manager sets market-level KPIs and success metrics like return on ad spend and brand lift. They partner with analytics teams to track performance and lead post-mortems to learn from each campaign, ensuring a continuous improvement loop. It’s all about making data-driven decisions!