2026.02.06

What’s Uber like in terms of their business, the role, and the work culture?

worxform.us@gmail.com

I’m Ms. Smith, currently looking for a job. I’d like to ask Dr. Job about the Product Marketing Manager I, Rider Growth position at Uber.

Ms.Smith

What’s the main focus of the Product Marketing Manager role at Uber?

Ms.Smith

Well, the main focus is really on bringing in new riders! You’ll be figuring out how to encourage new users to take their first rides by crafting the right marketing messages and experiences. It’s all about unlocking growth in key regions around the world.

Dr.Job

What kind of skills or experience do I need for this job?

Ms.Smith

You’ll need at least 4 years of marketing experience, with 2 of those specifically in consumer product marketing. A Bachelor’s degree is also required. Plus, having a knack for data and storytelling will really help you shine in this role!

Dr.Job

What kind of tasks will I be doing day-to-day?

Ms.Smith

You’ll be owning the content strategy for new riders, driving experimentation to see what works best, and leveraging insights to craft tailored messaging. You’ll also collaborate with different teams and might even get your hands dirty with content creation using tools like Figma or Canva.

Dr.Job

Is there a specific approach to marketing that Uber is looking for?

Ms.Smith

Absolutely! They want someone with a creative and user-first mindset who’s curious about data and optimization. You’ll be expected to test different marketing tactics and scale successful campaigns globally, so being adaptable and innovative is key.

Dr.Job

What’s the work environment like for this role?

Ms.Smith

It sounds like a collaborative and dynamic environment! You’ll be working closely with teams across Product, Marketing, Research, Design, and Engineering, which means you’ll get to connect with a lot of different people and ideas to help grow Uber’s rider base.

Dr.Job

Thank you, Dr. Job. I will review the details.

Ms.Smith