I’m Ms. Smith, currently looking for a job. I’d like to ask Dr. Job about the Senior Manager, Consumer Integrated Marketing – New Verticals Habituation and Affordability position at DoorDash.
What’s the main focus of the Senior Manager role at DoorDash?
Well, the main focus is really on driving engagement and retention for DoorDash’s New Verticals, which include groceries, alcohol, retail, and convenience. You’ll be working on strategies to turn new customers into loyal users while communicating the value and affordability of these services.
What kind of marketing strategies will I be involved in?
You’ll be blending different types of marketing strategies, like product marketing and growth marketing. It’s all about shaping initiatives that can make a real impact on the business, from launching new ideas to scaling existing programs.
Who will I be working with in this role?
You’ll collaborate with a bunch of different teams! Think marketing, product, strategy, operations, finance, and analytics. It’s a really cross-functional role, so you’ll be the hub connecting everyone to build integrated strategies.
What kind of team will I be managing?
You’ll be managing a small team of two people. It’s a great opportunity to mentor and lead them, fostering a culture of curiosity and collaboration while working together to achieve your goals.
What’s the ultimate goal for this position?
The ultimate goal is to deepen customer engagement and drive retention by creating consistent ordering habits and ensuring that DoorDash is seen as the best value choice for everyday needs. It’s all about making sure customers keep coming back!
Thank you, Dr. Job. I will review the details.
Company Information
Company: DoorDash
Industry: Marketing / Growth
Location: Atlanta, GA, Austin, TX, Boston, MA, Chicago, IL, Denver, CO, Los Angeles, CA, Miami, FL, New York, NY, San Francisco, CA, Seattle, WA, Sunnyvale, CA, Washington, DC
Source: The Muse (01/21/2026)